Marketing Focusing on Promotion

Co-chairs:

GSU Co-Chair-Don Hale, Vice President, Public Relations and Marketing Communications
GPC Co-Chair-Barbara Obrentz, Chief Public Information Officer and Director of Marketing

Committee Membership List

Name

Title

Inst. Affiliation

Cody Benson Director of Digital Strategy Georgia State University
Erica Faulkner Asst. Dir., Web Comm. and Social Georgia Perimeter College
Susan Gast Assoc. Dir., Publications Georgia Perimeter College
Andrea Jones AVP, PR and Marketing Comm. Georgia State University
Ellen Powell Director, Strategic Comm. Georgia State University
Rebecca Rakoczy Asst. Dir., Campus Comm. Georgia Perimeter College

Tasks:

25-1. Marketing
  • Develop rebranding initiatives and revised college seal
  • Create integrated public relations plan
25-2. Media Relations
  • Coordinate communications on consolidation announcements Coordinate communications to announce Regents’ actions
  • Coordinate and review news releases on consolidation
  • Create communications plan to get messaging out internally and externally
  • Conduct monthly meetings with all PR personnel to assess communications
  • Combine Speakers Bureaus list
25-3. Publications and Collaterals
  • Print campus maps and promotional materials
25-4. Social Media
  • Consolidate and invigorate social media presence and impact
25-5. University Website
  • Create a new website, photo, and president’s letter
  • Finalize creation of joint website